Consumer Products
Serve savvy consumers by delivering personalized experiences
Lead the Consumer Products Industry
Predict your consumers’ needs to provide perfectly tailored product suggestions – live and on demand – and meet market expectations using accurate, real-time insights. By engaging in digital transformation, you can pursue ambitious growth strategies to accelerate sales and win new customers.
Consumers today are savvy, fickle, and demanding. How do consumer products (CP) companies grow profitably in these challenging times? By aligning every aspect of their operations to the end customer – the consumer.
Serving the Next-Generation Consumer
Core Industry Priorities
Product Innovation
Shorten time to market and increase product success rates.
Increase transparency over innovation processes and operations while encouraging continuous innovation. Improve collaboration and project management between R&D, manufacturing, and other functional stakeholders with visual rendering and document management while enforcing compliance and quality.
Manufacturing
Increase agility and reduce cost
Highly efficient manufacturing requires global orchestration of sustainable manufacturing operations, product innovation, and supply network processes.
Supply Chain
Create transparent and highly responsive supply networks.
Optimize customer service and profitability by balancing supply to meet dynamic demand at optimum cost.
Marketing
Marketing - Engage and inspire your consumers like never before
Consumers today can buy from almost anyone, anytime, anywhere. They are mobile, connected, informed, and opinionated. Digitally connected and socially empowered, today’s consumers drive the conversation – choosing how, when and where to interact.To win the consumer over the competition at the moment of truth, industry leaders must reinvent their sales and marketing organizations to become more consumer centric and insight driven. Enable your marketing teams with SAP cloud solutions to win today’s empowered consumers.
Sales and Service
Sales and Service - Interact with your customers in a new inspiring way
SAP delivers the industry’s broadest portfolio of cloud Line of Business solutions, giving Consumer Products companies the flexibility, choice, and control needed to drive innovation and agility into their businesses. Enable your sales and service teams with SAP cloud solutions to win today’s empowered consumers.
Sourcing and Procurement
Procure long-term cost savings
Drive cost savings, procurement compliance, and process efficiency by integrating sourcing and procurement to maximize cost savings across all areas of spend.
Human Resources
Inspire your total workforce with engaging experiences designed to improve people performance and business results
Motivate your total workforce by putting people at the center of your transformation to an intelligent enterprise. Enhance agility, keep employees fully engaged, and transform your workforce for the future while inspiring people to deliver on your organization’s purpose and performance
Finance
Stellar financial performance
Enable a comprehensive, real-time view of enterprise performance – both operational and financial - while mitigating risk and managing compliance.